Will big data provide the restaurant industry’s 'Moneyball' moment?

Will big data provide the restaurant industry’s 'Moneyball' moment?

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If you want to understand how big data can transform the restaurant industry, start by reading Michael Lewis’s Moneyball: The Art of Winning an Unfair Game. The book depicts how Billy Beane, general manager of the Oakland A’s, turned one of baseball’s poorest teams into a playoffs contender by ignoring conventional baseball statistics like stolen bases and RBIs. Instead, Beane analyzed data to find metrics that really predict success (like on-base percentage), then mined that inf

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