Local marketing: Mission critical for restaurants

Local marketing: Mission critical for restaurants

Unless your operation’s online content is accurate, relevant and easy to find, hungry customers will likely look elsewhere. • See more Social Media articles

Consumers are increasingly using search engines, social networks and smartphones to find what they want, and this is particularly true for restaurants—whether it’s discovering new eateries, reviewing menus or making reservations.

According to ComScore, restaurants are the most common local search category, accounting for 23 percent of local business searches—more than double any other search category. The key to taking advantage of this opportunity lies in location, especially con

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