How to tweak server habits for the Baby Boomer crowd

How to tweak server habits for the Baby Boomer crowd

Baby Boomers, who wield the lion's share of disposable income, pay closer attention to service. Here's how to make them happy. • See more Operations articles

Baby Boomers represent 44 percent of the population. But they control 70 percent of disposable income spending and have larger restaurant check averages when compared to Millennials and Gen Xers. These older customers are also more likely to dine in as compared to the other segments. So if you want to identify the largest audience in your restaurant, think Boomers. They often dine without the distraction of kids at the table, and are happy to watch (and evaluate) the performance of your s

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