High-demand restaurants poised to profit from reservation revolution

High-demand restaurants poised to profit from reservation revolution

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Restaurants can thank the airline and hotel industries for demonstrating what yield management—dynamic pricing that reflects the relationship between fixed capacity and customer demand—can do for the bottom line. The latest wrinkle: OpenTable has begun testing OpenTable Premium Reservations, which enables diners to pay extra to secure a table at a restaurant’s most desirable time. Participating restaurants keep the proceeds, creating an incremental revenue stream that could become lucrati

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