Here’s the last sentence the LivingSocial sales rep got out before I hung up on him. “You can’t think about making money today…this is a marketing investment in the future of your business!” And that’s when I knew the daily deal was dying.
In 2011, we saw daily deals, led by the meteoric rise of Groupon, go from the newest new thing to yesterday’s news. Restaurants initially embraced the idea, and who wouldn’t. The promise of legi