Anyone who assumes the wings category has reached a saturation point is mistaken, according to recent research from restaurant consultants Technomic. What’s more, the appeal of this versatile food extends well beyond sports-themed restaurants and bars.
“Wings and sports have long been a winning combination—and more than 10 percent of all wing-based limited-time offers are game-day promotions,” says Technomic executive v.p. Darren Tristano. “However,