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Upselling appetizers during the holidays

Upselling appetizers during the holidays

Parties, family gatherings make appetizers popular item for the season. Sponsored by TABASCO® Foodservice.

As the year winds down, the season for appetizers winds up for restaurant and foodservice operators.

“Our mini party trays by far are the largest seller during the holidays,” says Adam Terranova, marketing manager for Philly Pretzel Factory, the Philadelphia franchisor of more than 100 locations, primarily in the Northeast. “We become the party tray headquarters.”

Customers call ahead, often on their way to a party, to pick up trays of the concept’s salted or unsalted fres

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