Sriracha ranks as go-to condiment for Millennials

Sriracha ranks as go-to condiment for Millennials

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Restaurants have already seen sriracha morph from obscure ethnic condiment to hot-sauce category staple. Now the market trackers at international business intelligence firm IBISWorld think this spicy red chili/garlic sauce is poised to go mainstream, thanks to the rising popularity of ethnic cuisine, particularly among Millennial consumers. Could house-made sriracha be the way to capture more heat-seeking customers?

Here’s what coming up next for restaurant operators, according to

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