A Culinary Institute of AmericaHarvard public health school initiative wants to change eating habits by altering the typical menu mix

A Culinary Institute of America/Harvard public health school initiative wants to change eating habits by altering the typical menu mix.

Next-gen menu mix: more plant proteins, less meat

The rationale for making big changes to restaurant menus looks good on paper. But will customers play along? • See more Food Trends articles

Menu engineers have already shown their methods can influence which dishes restaurant customers will order and how much they will spend. Now health and nutrition experts hope to leverage these techniques to change the lifelong eating habits of meat-loving U.S. consumers.

It’s a tall order, but the potential payoff could be big. Deep thinkers from Harvard and the Culinary Institute of America say their strategy will help save the planet while simultaneously improving the health

Register to view the full article

Register for Access!

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish