You think you’ve got marketing challenges? Think what it’s been like for Coast Packing, a top supplier of lard and beef tallow, two products dietitians scorn as cholesterol producers of the first order. Coast’s new survey finds that these animal fats are making a comeback, particularly among Millennials. No wonder a handful of restaurants have already figured out how to profit from this emerging microtrend.
Coast hired market research firm Ipsos to quiz 1,000 adults regarding th