Locally grown food now having national impact

Locally grown food now having national impact

Forget the feel-good aspect of buying and serving locally raised foods. This movement is so strong it’s changing the competitive landscape in the produce industry.

Good news if your restaurant emphasizes locally grown produce on its menu. So many consumers prefer it there’s been a noticeable demand shift in the produce industry. Among those doing the noticing: giant agricultural lender Rabobank, whose new study concludes its core customers—national-scale growers, many based in California—should adjust their business models to get in on the action.

The study is titled Local Foods: Shifting the Balance of Oppor

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