RotisserieEma_Chicken1540.jpg Lettuce Entrain You Restaurants
Chickens get fired up on the spit at Rotisserie Ema in Chicago.

A fresh spin on rotisserie chicken

It’s in every grocery store, but a new wave of restaurants aim to do it better

Americans love their chicken, especially the spit-roasted, slow-cooked whole birds that have long been the signature prepared food offering in grocery stores.

Lately, however, a growing number of independent restaurants and emerging chains are specializing in high-quality rotisserie chicken with a fresh spin, giving consumers another option for getting their chicken fix.

According to the latest data from the National Chicken Council, of the 900 million birds sold as rotisserie

Correction: June 21, 2017
This story has been updated to correct the spelling of Doughbird.

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