Baked Pumpkin Custard

Baked Pumpkin Custard

Pumpkin desserts ride wave of popularity

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While pumpkin isn’t as ubiquitous as French fries or bacon on American restaurant menus, pumpkin-flavored foods are nonetheless grabbing a bigger share of the consumer consciousness. According to Nielsen data, the pumpkin flavor trend is no flash in a pie pan, either. Last year, pumpkin-flavored products reached $361 million in sales, with 37 percent of American consumers buying something in the category. In fact, since 2011, pumpkin products have grown 79 percent.

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