State of the Industry 2010 The New Basics

State of the Industry 2010 The New Basics

VALUE is what customers are clamoring for, and creativity is how you'll deliver it. Go back to the basics for renewed ideas.

DO YOU REALLY NEED TO BE TOLD HOW AWFUL THE ECONOMY WAS LAST YEAR? We didn't think so. And despite small signs of hope on the economic horizon, the truth is most industry experts and Las Vegas odds-makers aren't betting this will be a breakout year. Where does that leave you?

The answer to that question depends on what kind of person (boss) you are. If you spent 2009

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