Will the Who Sell Out?

Will the Who Sell Out?

They've perfected the art in the fast food segment. Sign a deal for exclusive promotional rights to a studio's next big-budget kid's movie. Next, build a huge ad campaign around it, throwing in plenty of kid-friendly marketing collateral, toys and other giveaways at the unit level. Then sit back and watch sales volum

Register to view the full article

Register to view this article

TAGS: Archive