1. Join a co-op
When it comes to marketing muscle, size counts. Ten restaurants in the Boise area found that out when they joined Idaho's Local Flavor, a cooperative marketing campaign set up by Sysco Food Services. The campaign allows the participants to pool their advertising resources. Doing so has saved the individual group members about half the cost of ads.
Each Idaho's Local Flavor placement features the chef or owner of one participating restaurant—many of them with