How to Take The P.R. Plunge

As a colleague once told me, "Publicity plants the seed, promotion fertilizes the seed, advertising ripens the crop, and personal selling harvests the crop."

Like most restaurant owners, you likely have developed a marketing plan involving promotion, advertising, and selling. Yet you shouldn't leave out planting the all-important seed of publicity.

Publicity, or the act of capturing the interest of the public through media channels, can keep your operation on the minds of cust

Register to view the full article

Register to view this article