FULL-SERVICE CHAINS: THE REPORT CARDS ARE IN

FULL-SERVICE CHAINS: THE REPORT CARDS ARE IN

The biggest piece of news to emerge from the University of Michigan’s American Customer Satisfaction Index (ACSI) might simply be that full-service restaurant chains are now recognized in its survey universe. Previously, limited-service (i.e., fast food) was the only restaurant segment ACSI followed. In all, ACSI measures customer satisfaction for more th

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TAGS: Trends Archive