Let's Get Social: 7 Ways to Leverage Social Media

Does any restaurant owner, manager or chef really want to spend precious time tweeting or yucking it up on Facebook? Zack Pelaccio, chef/owner at Fatty Crab in New York, is a recent, reluctant convert to social media. A few months ago he confessed on a panel that he avoided spending time involved with social media, partly because of the need for constant updates, but also becaus

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