Lessons from the Domino's Turnaround

Lessons from the Domino's Turnaround

Listening to your customers has never been more important.

Recently, Domino's Pizza did something practically unheard of in the business world. First, it asked its customers for honest feedback. Second, it actually listened to the painful truth (according to its documentary ad, “The Pizza Turnaround,” unflattering words like “cardboard” and “totally devoid of flavor” were tossed about with abandon). Finally &

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