30 under 30

Adam Eskin, 27, president and c.e.o., The Pump Energy Food, New York

Why we're impressed: Eskin took a promising concept — tasty food for health-conscious consumers — and broadened its appeal, simplified the menu to streamline service and designed a hipper-looking interior, all of which improved The Pump's viability as an expansion concept.

Mentor: Joe Jacobs, President of t

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