The Domino Affect: Time to Change

The Domino Affect: Time to Change

By now I'm sure you've seen the new Domino's Pizza commercial. It centers on changes the company has made to its product in response to customer comments. The commercial shows a focus group where people describe Domino's pizza crust as cardboard, its tomato sauce as tasting like ketchup, and its cheese as processed and tasteless.

The commercial cuts away to head chef

Register to view the full article

Register for Access!

Already a member? .