quotNormcorequot fashion has infiltrated the restaurant industry

"Normcore" fashion has infiltrated the restaurant industry.

Normcore uniforms: It's hip to be square

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At first, we weren’t sure the North American Association of Uniform Manufacturers & Distributors (NAUMD) had sent us the right picture to accompany the announcement of its 2014 Restaurant Image award. It showed what appeared to be four randomly dressed passersby goofing off outside the winning concept, Canadian pub chain Kelsey’s. But these were indeed on-duty Kelsey staffers, and their outfits may signal the arrival of the current “normcore” fashion trend on the restaurant uniform sc

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