A rendering of the US Pavilion Food 20 at Expo Milano 2015

A rendering of the U.S. Pavilion Food 2.0 at Expo Milano 2015

Food trucks busting out all over

The U.S. government, Disney World and Royal Caribbean Cruises are using food trucks as moneymaking promotional vehicles.

Here’s something food truck operators should keep in mind the next time they’re hassled by local government officials. The U.S government plans to make food trucks a key feature of the U.S. pavilion at Expo Milano 2015, a food-themed international exposition set to take place in Italy, next summer. “If you want to see how cool American food can be,” the implied message will be, “check out our food trucks.”

To date, 98 countries have signed up to participate in Expo Milano 2015,

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TAGS: Marketing
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