Facebook dives into the restaurant gift card game

Facebook dives into the restaurant gift card game

Two of the four options available via the new Facebook Card involve foodservice operations.

Even if only a tiny fraction of the 1.06 billion people who go on Facebook each month purchase gift cards for their friends, the new Facebook Card will still create a huge burst of revenue for the site’s retailer and restaurant partners. Which is exactly what Olive Garden and Jamba Juice, two of the four companies already on board with Facebook Card, are hoping takes place.

Facebook Card, which made its public debut on Jan. 31, is billed as “a new type of gift card.” We don’t

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TAGS: Marketing
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