Restaurants fall short in loyalty programs

Restaurants fall short in loyalty programs

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You can bet restaurant marketing executives will spend plenty of time analyzing the data that appears in Deloitte’s new study, "Second helpings: Building consumer loyalty in the fast service and casual dining restaurant sector.” The consulting firm’s research found that existing programs are widely underused and could be significantly more effective than they currently are.

Deloitte surveyed 4,093 people for its report. Slightly more than half of all respondents—50.4 percent—bel

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