Why Fleming's is betting on wines by the glass

Why Fleming's is betting on wines by the glass

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We don’t know if there is a magic of number of wines by the glass that, if offered, would necessarily increase your restaurant’s wine sales. But Fleming’s Prime Steakhouse & Wine Bar is sure most restaurants aren’t giving customers enough choices. That’s why the 65-unit chain offers 100 wines by the glass, four times as many as an average restaurant.

That many wine choices may seem like overkill. But a look at the outside research Fleming’s cites in support of its strateg

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