Millennials shaping latest beverage trends

Millennials shaping latest beverage trends

Young adults are driving demand for craft beer, boutique spirits and more.

We can thank the millennial generation for some of the hottest trends in adult beverages, according to the research firm Technomic. They’re behind the boom in craft beers, boutique spirits and sweeter flavor profiles in wine, among other things.

The company’s “Special TAB (Trends in Adult Beverage) Report: Millennial Consumer Insights,” which summarizes findings from a proprietary survey of legal-age millennial consumers, found that as they matur

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