Regardless of the cuisine margaritas seem to have universal appeal among Americans

Regardless of the cuisine, margaritas seem to have universal appeal among Americans.

Margarita reigns as Americans’ favorite cocktail

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We’ve said it before, and we’ll say it again: If you don’t have a margarita on your menu, you should.

According to the first on-premises consumer survey of the U.S. market by Nielsen CGA, 60 percent of the 15,000 consumers participating prefer that frozen concoction over other cocktails. It’s one of a many insights designed to provide a comprehensive look into America's eating and drinking habits in restaurants and bars.


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