Gold on tap: Tweaking your beverage menu

Gold on tap: Tweaking your beverage menu

Drinks are a powerful way to distinguish your restaurant—and improve the bottom line. Is your beverage menu all it can be?

The classics are back in style. Many of today’s most popular drinks harken back to a simpler time, especially pre-Prohibition or the mid-20th-century, when the original Rat Pack was the epitome of cool. According to Mintel Menu Insights, drinks like the Manhattan, gimlet, Sazerac and sidecar have taken off in the last few years, in part because of “cocktail geeks.” These geeks and mixologists are avid students of the history behind some of these iconic quaffs.

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