Genius drink pairings maximize beverage profits

Genius drink pairings maximize beverage profits

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Sure, you offer a range of by-the-glass selections from your well-curated wine list, cool cocktails from your on-staff mixologists and artisan beers you’ve sourced from local and regional artisan purveyors. But are customers really able to figure out which alcoholic beverage option goes best with the food items you serve? Or, other than a few aficionados, is it mostly guesswork on the customer’s part?

Well-curated beverage pairings are a fixture at many high-en

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