Not just for Mexican eateries: If you don't already have a margarita on your drinks list, you should.

Drink menus often ignore consumer preferences

• See more Consumer Trends

Not so long ago, smoky cocktails represented the epitome of cool for many bars and restaurants. But what many patrons of those establishments crave is a nice margarita or dirty martini.

That’s the problem with trends. Just because mixologists discover what they consider a cutting-edge way to serve alcohol does not mean that consumers will swallow it. Datassential, which tracks these things (by comparing data about what’s on more

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