Taffer urges bar owners to quottake it to the next levelquot

Taffer urges bar owners to "take it to the next level."

Create positive customer reactions, Bar Rescue star advises

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Jon Taffer doesn’t believe restaurants and bars are in the business of selling food and beverages. And they’re not in the service business, either. “That’s dead wrong,” he says. “We don’t serve people; we create and serve reactions. We are in the business of creating human reactions.”

It’s hard to argue with the man who’s the star and executive producer of Spike TV’s hit show, Bar Rescue, who als

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