Superfoods have been in the news for years but consumer momentum in that category seems to be building

Superfoods have been in the news for years, but consumer momentum in that category seems to be building.

Superfoods business continues to pack a punch

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Superfoods remain popular among consumers, despite a dearth of hard evidence that they promote health. And manufacturers are listening.

According to Mintel, the years between 2011 and 2015 saw a phenomenal 202 percent increase globally in the number of new food and drink products launched containing the terms “superfood,” “superfruit” or “supergrain.” These products are touted as providing health benefits.

Last year alone 36 percent more

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