The Food and Drug Administration wants Americans to limit daily sugar consumption to the equivalent sweetener in a 12oz soda

The Food and Drug Administration wants Americans to limit daily sugar consumption to the equivalent sweetener in a 12-oz soda.

Sugar shunners spur sales of substitutes

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Ingredient-conscious consumers have targeted sugar as public enemy number one, according to the NPD Group. It’s the most-avoided ingredient and one considered as important as total calories on nutrition labels, the information company says.

It comes as no surprise, then, that consumers are making a beeline for more sugar-free, unsweetened or reduced-sugar products. NPD reports that major foodservice distributors have stepped up shipments of sugar substitutes to restaurants and f

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