Study provides insight into Gen Z preferences

Study provides insight into Gen Z preferences

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As we reported earlier this year, Generation Z is the next demographic restaurant operators should be targeting. Millennials have apparently had their moment in the spotlight, but recent figures from Technomic suggest these 21- to 36-year-olds are visiting restaurants less frequently and trimming their spending—probably a reflection of settling down and raising families.

The 20-and under members of Gen Z,

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