Chris Hammond can rattle off a dozen or more reasons you should offer healthier choices for kids at your restaurants. Some of the most important: It differentiates your restaurant from the competition. It fills a niche in the market. It plays to a giant share of consumers, families with kids, who are largely unsatisfied with their dining experiences.
For Hammond, corporate f&b director of Great Wolf Lodge, providing healthier and more high-quality food options keeps families f