An ongoing marketing campaign positions Bonefish Grill as the place to have a happy experience

An ongoing marketing campaign positions Bonefish Grill as the place to have a happy experience.

Poll: Repeat guests value experience over food

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Every restaurant wants to turn one-off patrons into loyal customers. But new data compiled by Rewards Network indicates that great food, while important, isn’t necessarily what they want. Instead, the overall dining experience is the primary driver of return visits to restaurants.

Rewards Network, a Chicago-based restaurant marketing firm, says its researchers analyzed data from 99,000 verified dinner surveys and “actual dining transactional spend” to come with its consumer behavi

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