NPD: Kids less thirsty for water than their parents

NPD: Kids less thirsty for water than their parents

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Adults may like their water, but kids thirst for something else, according to NPD research that tracks beverage consumption by daypart. But that may shift if a White House campaign encouraging a switch to water is effective.

Many adult consumers begin their day with a cup of coffee, but switch over to water later in the day. Starting with the snack occasion that occurs between breakfast and lunch, water (both tap/filtered and bottled) represents 46 percent of consumption. Tap/fi

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