Millennials eclipse Boomers as prime restaurant customer base

Millennials eclipse Boomers as prime restaurant customer base

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Give Millennials this much: social media interconnectivity has enabled them to answer survey questions about restaurant usage like no other demographic before. No wonder marketers obsess over them; there’s a constant flow of new data and ever-better tools to mine it. Expect even more studies now that Millennials rank as the country’s largest demographic group—one that happens to eat at restaurants with greater frequency than any other.

The U.S. Census Bureau made it official in

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