red wine

Millennials are fans of red blends and are open-minded about imports.

Millennials dragging wine sales down

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Wine industry lender Silicon Valley Bank’s 2016 forecast sees U.S. per capita wine consumption falling for the first time in 20 years. Why the drop? Millennial-aged customers just aren’t the wine-buying force their Baby Boomer predecessors were. But even though young drinkers are crazy for cocktails and craft beer, SVB’s “State of the Wine Industry 2016” report identifies several trends that can help restaurants adjust their wine programs to embrace this new reality.


TAGS: Drink Trends
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