Menus: The higher price may be right

Menus: The higher price may be right

• See more Consumer Trends

Wondering if you can pass along the costs of food price inflation without alienating patrons? Good news. A just-released study from Cornell University’s Food and Brand Lab found that when customers consume an identical meal, those who pay more for it rate their food higher than those who pay significantly less. The implication: If you want to bump up the price of your brunch buffet, go for it.

Cornell researchers David Just, Brian Wansink and Ozge Sigirci presented these findings

Register to view the full article

Register to view this article

TAGS: Eat Beat
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.