Meet your new target customers: Generation Z

Meet your new target customers: Generation Z

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Don’t look now, but restaurant marketers still searching for ways to attract more Millennial customers might be focused on the wrong demographic group. New numbers from foodservice research firm NPD show a significant drop in both restaurant visits and annual restaurant spending among the much-prized 21- to 36-year old age cohort.

So where will the next wave of restaurant growth come from? The numbers crunchers at Technomic can give you some direction. The company’s new Consumer

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