Meet your new target customers: Generation Z

Meet your new target customers: Generation Z

• See more Consumer Trends

Don’t look now, but restaurant marketers still searching for ways to attract more Millennial customers might be focused on the wrong demographic group. New numbers from foodservice research firm NPD show a significant drop in both restaurant visits and annual restaurant spending among the much-prized 21- to 36-year old age cohort.

So where will the next wave of restaurant growth come from? The numbers crunchers at Technomic can give you some direction. The company’s new Consumer

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish