Marketing: Baby Boomers still hold spending sway

Marketing: Baby Boomers still hold spending sway

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Sure, it’s smart to maximize your restaurant’s appeal to Millennials. Eighty million strong, the age 18-35 cohort is a huge part of the restaurant industry’s customer base. But don’t do so at the expense of Baby Boomers. Even though members of this older generation have been reaching retirement age at the rate of 8,000 per day since 2011, they’re turning out to be a demographic that, from a restaurant-going perspective, has legs.

Consider this conclusion from a

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