McDonald’s iconic Happy Meals and their ilk don’t cut it the way they did in the past, according to the NPD Group.
The research firm reports that orders for kids’ meals with toys have been declining for several years. Last year alone, they dropped by 6 percent.
NPD says flat traffic from families with kids in tow is one reason behind the decline. In 2006, 21 billion parties brought kids with them; last year, there were 1