Millennial using smartphone

Millennial loyalty program members like frequent communication and an app that allows them to check their rewards balance easily.

How to reach Millennials through loyalty programs

• See more Consumer Trends

Maybe Millennials expect discounts when participating in your restaurant’s loyalty program because they frequent sites like LivingSocial and Groupon where everyone, devoted customer or not, gets a cut-rate deal. Whatever the reason, a new study that examines how Millennials interact with restaurant-specific loyalty programs finds that monetary discounts are this key demographic group’s most preferred reward.

This finding comes from a study conducted by

TAGS: Marketing
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