NPD Group, in its recently released "The Future of Eating: Who's Eating What in 2018?"" notes that during the decade from 2003-2013 consumption of fresh produce and proteins grew by 20 percent. The youngest generations, Gen Z (those under 23) and Millennials (24-37) are behind the demand for fresh product.
NPD expects breakfast to see the biggest jump in what it terms "fresh food eatings," with a forecast 9 percent increase by 2018. Lunch will see 7 percent more fresh items, while