Deals’ appeal on the wane, NPD says

Deals’ appeal on the wane, NPD says

Package promos and value menus may be the new norm.

Combo meals and dollar/value menus that enticed consumers to visit restaurants during the height of the recession no longer serve as an impetus for driving traffic growth, according to the NPD Group, a market research company.

For the year ending August 2012, nondeal restaurant visits increased by 1 percent in each of the last two years. Conversely, deal-driven visits declined during the same time frame. This is a reversal from three years ago when consumer perceived de

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TAGS: Trends
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