4 strategies to attract today’s consumer

4 strategies to attract today’s consumer

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The formula for a successful restaurant is somewhat of a chicken-and-egg equation. Do you cook and serve what you want and hope to attract a following, or do you look for trends and popular dishes and tweak your menu to meet those demands?

Unless you’re a creative genius or just really, really lucky, you must start out with at least a pulse on the market—know a little about what today’s diners want. Fortunately, there’s no shortage of studies revealing such information.

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