Never made any money off of Red Bull? Miss out on the Four Loko craze? Maybe your restaurant should stock one of two new libations backed by celebrities who bring a built-in following: Rush Limbaugh’s Two If By Tea and Snoop Dogg’s Blast by Colt 45. No mixologist required.
Even the experts can’t predict when or if a new beverage will catch on with a particular demographic. So it’s often worthwhile